Free Doesn’t Always Mean Free

August 28, 2013 § 6 Comments

You never realize the places you could go until you connect with people you never imagined you’d connect with. For me, it took attending one event for many doors I never dreamed of to open. The most revealing part of this story is, I really didn’t want to get up and go. It took not wanting to be around a certain person and needing just somewhere to go for me to make it. A blessing in disguise is what it was. For that reason I now believe there is real truth in the saying “everything happens for a reason”.

As a photographer, getting your name out there is the hardest thing you can do. There’s no point in buying or renting a studio if you don’t have the steady income or clientele for it to pay for itself. Therefore, you are automatically faced with a challenge other businesses are not, no physical location. Google places and other sites such as Yelp help indexing companies that have a physical location. But what do you do when you don’t have that outlet?

You are forced to network twice as hard and give away twice as much free stuff. Let’s face it, rarely do people but anything from a source they don’t know, it doesn’t matter how good your product or service is. Now, put up a sign or ad that says free and you have people fighting to get through the door. Regardless of the stigma surrounded by “free”, it’s not always a bad thing. If you are weary about it, find a cause that you support and offer your services free to them. Contact some of your closest connections in the areas where you market yourself and build a partnership with them. The opportunities to give your time away for free and have it be worth while for you are out there. Like my event I didn’t really want to go too, it requires you to get out there and make yourself available.

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